Question

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How many expressions with brand do you know? Match the terms in the box with their definitions.
Brand awareness, brand equity, brand extension, brand extension, brand identity, brand image, brand loyalty, brand name, branding, derived brand, off-brand
1. What a brand is called.
2. How much people are aware of a brand.
3. What a company wants people to think about a brand.
4. What people actually think about a brand?
5. When a product doesn’t fit the company’s brand.
6. The value (either monetary or not) that a brand adds to a product or service.
7. When people like a brand and buy it again and again.
8. When a product or service is associated with a brand.
9. When an existing brand is used to support a new range of products.
10. When a component of a product becomes a brand in its own right (e.g. Intel in PCs).

Answer 1

1. What a brand is called. -brand name
2. How much people are aware of a brand. -Brand awareness
3. What a company wants people to think about a brand. -brand image
4. What people actually think about a brand? -
5. When a product doesn’t fit the company’s brand. -off-brand
6. The value (either monetary or not) that a brand adds to a product or service. -brand equity
7. When people like a brand and buy it again and again. -brand loyalty
8. When a product or service is associated with a brand. - brand identity
9. When an existing brand is used to support a new range of products. -derived brand
10. When a component of a product becomes a brand in its own right (e.g. Intel in PCs).-brand extension