Question

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Although Ford (1) …… operating profits of our $7 billion in its American market this year, the story in Europe (2) …… very different. Its market share (3) …… from 12% six years ago to only 9% now. The truth is that rivals like Volkswagen and Renault (4) …… much better over recent years. They (5) …… costs and (6) …… exciting and highly successful new models. In contrast, Ford (7) …… its large saloon, the Scorpio, which was not selling well. But Ford (8) …… a lot more success at the higher end of the market. Over the last few years it (9) …… a lot of money buying brands such as Jaguar, Aston Martin and Land Rover, and these models have much higher profit margins. It (10) …… some time to sort out the problems at Jaguar in particular, but it’s now a successful part of the business.

1-make
2-fall
3-launch
4- be
5-have
6-cut
7-withdraw
8-spend
9-take
10-perform

Answer 1

Although Ford (1) has made operating profits of over $7 billion in its American market this year, the story in Europe (2) is very different. Its market share (3) has fallen from 12% six years ago to only 9% now. The truth is that rivals like Volkswagen and Renault (4) have performed much better over recent years. They (5) have cut costs and (6) launched exciting and highly successful new models. In contrast, Ford (7) has withdrawn its large saloon, the Scorpio, which was not selling well. But Ford (8) has had a lot more success at the higher end of the market. Over the last few years it (9) has spent a lot of money buying brands such as Jaguar, Aston Martin and Land Rover, and these models have much higher profit margins. It (10) has taken some time to sort out the problems at Jaguar in particular, but it’s now a successful part of the business.