Помогите, очень очень надо 1 Задание: Прочитайте текст. Выполните задания по тексту Marketing Marketing is the performance of bu
Помогите, очень очень надо
1 Задание:
Прочитайте текст. Выполните задания по тексту
Marketing
Marketing is the performance of business activities connected with movement of goods
and services from producers to consumers. The basic functions of marketing is to determine and
satisfy customer’s needs, bringing a mutual benefit to customer and to the firm. Customers
benefit by having what they want, when and where they want it. Firms benefit by making a
profit.
Marketing operations include product planning, buying storage, pricing, promotion,
selling, credit-granting, transportation and marketing research. Marketing research provides
produces with information on coming trends, changes in consumer wants, supply and demand
and new market developments. Thus marketing research helps the producer to predict what the
people will want to buy.
Promotion means economic and political publicity, advertising, personal selling, fairs,
exhibitions.
Personal selling means personal contacts between the seller and prospective buyer. In
other words it means collecting contacts.
Advertising informs people about the new product, gives its characteristics, persuades
people to buy it.
Marketing is the Four P: the product, the place, the price, and the promotion. But most of
all, marketing is research: finding out who the customers are and what they need.
Answer the questions
1. What does marketing mean?
2. What is the basic function of marketing?
3. What do marketing operations include?
4. Why is marketing research needed?
5. Why is it so important for the producer to predict the trends?
6. What does promotion mean?
7. What do the Four Ps mean?
Задание 2. Прочитайте и переведите текст. Составьте вопросительные предложения
по тексту (не менее 5).
The sales contract is the legally binding agreement reached by the seller and
the buyer (the parties to the contract). It can be made orally or in writing, although
it is usual for the contract to be drawn up in writing to prevent disputes.
There are three ways to conclude a sales contract:
1. This is the most normal way of concluding a sales contract, because most
offers are non-binding. As non-binding offers can be changed or withdrawn at any
time, a sales contract does not exist until the seller confirms the order, making any
changes impossible.
2. Sellers tend to make firm offers when trading in goods where the prices
fluctuate a lot. They set a fixed and if the buyer doesn't place an order within the
period of time where, this price is valid, the offer with expires. The seller can then
make another offer with new prices to keep up with the prices on the market.
3. In this case, if the buyer is not interested in the goods, he is expected to
return them within a certain period of time, otherwise he will have to pay for them.
After a sales contract has been concluded, the seller and buyer have to fulfil
certain liabilities (that means there are certain things they have to do).
The seller's liabilities are:
- To deliver the goods on time and in perfect condition.
- To ensure that the title to the goods is transferred to the buyer — in other words, the
seller has to make sure that the buyer becomes the owner of the goods. This is
normally done by passing a special document, the document of title, to the buyer.
The buyer’s liabilities are:
- To accept delivery of the goods (this prevents him changing his mind after the
goods have been sent).
- To pay for the goods within the time agreed.
If one party doesn't fulfill its liabilities, the contract is broken (this is called
breach of contract). In this case the other party (injured party) can claim
compensation.
Ответьте на следующие вопросы письменно:
1. What is the sales contract?
2. Can it be made orally?
3. When do the seller and the buyer have to fulfill the liabilities?
4. In what case can the injured party claim compensation?
